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Signature Brand Design

GIVE YOUR BUSINESS THE BRAND IDENTITY IT DESERVES.

Think of a brand identity as a business’s personality; its first impression to ideal clients. We work to find a brand strategy worth investing in, visuals that grow from that strategy, and a brand story you can walk away excited about.

DELIVERABLES
  • Brand Strategy
  • Moodboard
  • Color Palette
    Primary Logo
    Secondary Logo(s)
  • Tertiary Logo (if applicable)
    Logo Mark(s)

    Branded Pattern
    Font Suite
  • Brand Style Guide
  • Business Cards (designed & printed)

The Project Process

discovery
01. DISCOVERY

We want to tell your story authentically, so our design process starts with a deep-dive into your business through an in-depth questionnaire and phone call to tie up any loose ends.

strategy

02. STRATEGY

We then move forward to the beginnings of your brand strategy (my favorite part of the process—and arguably the most important part, too). We wrap up this part of the process with a final brand strategy presentation.

design

03. DESIGN

Using your new-found brand strategy, we begin our design process to develop your brand concept and visuals, which we present to you in a beautiful brand concept presentation.

concept

04. CONCEPT PRESENTATION

We use the one concept approach and will present you with the strongest design concept as a whole, showcasing your entire brand identity in one presentation for review.

refine

05. REFINEMENT

Two refinement periods are allotted during this part of the process. This is when we would make any changes to your concept, if needed. 

final

06. WRAP-UP

The final style guide is sent along with all final files, saved out for both web and print.

Frequently Asked Questions

Colors have the ability to evoke emotions in people. When a brand designer chooses colors for a brand, they aren’t just picking pretty colors randomly. Your brand colors should be relatable to your target market while bringing out strategic emotion in your clients and customers whenever they come in contact with your brand.

Our clients hire us because they trust our expert opinion and expect us to present there with the strongest design concept for their business. The designs we present are always rooted in strategy and thoroughly explained. We walk through the rationale of our design choices in the final presentations you receive. And remember, two refinement periods are allotted so that if any adjustments feel necessary they can be made. 

The signature brand design package is an investment of $1,850 but is paid in four installments. The initial downpayment of $500 secures your spot on my calendar. All following payments are $450.

Project turn around time varies depending on the project scope as well as client response time. However, the typical project takes roughly a month to a month and a half to complete. 

A brand identity is your small business’s personality, it’s what your potential clients and customers will notice before anything else. Having a brand identity makes your business relatable, personable, and inviting. It also helps loyal clients and customers recognize your business anywhere.

You will walk away with:

  • A Brand Strategy PDF
  • Moodboard
  • Color Palette
  • Primary Logo
  • Secondary Logo(s)
  • Logo Mark(s)
  • Branded Pattern
  • Business Card Design
  • Font Recommendations 
  • Style Guide