So, you want to be blogging for business? What fosters success? What fuels your blog to be successful? Well, let me share some of my thoughts. I am really excited about this How to Start a Blog because I think it is so important. It isn’t going to be technical, but it will hopefully be inspiring and help you grow your blog/ brand in a personal way. It is… (drum roll) The Power of Perception. Now, I am sure you’ve heard that phrase many times. But, it is truly so important when growing your blog! Perception has such a huge impact on everything in our lives. You know the saying, “beauty is in the eye of the beholder”? Well, I like to say, “success is in the eye of the beholder”. I guess you can substitute “beauty” for really anything because, well, Perception is reality. It really is… think about it. Our lives, our actions, our successes and defeats, they’re all a product of our minds and they’re all interpreted in our minds, too. That’s not to say many people’s perceptions line up to be a common perception- but they are perceptions none-the-less. ANYWAY, enough with the philosophy lesson. You’re probably thinking, “okay Amanda, how does this help my blog grow?” Let me get into it!
Why is Perception so Important in Blogging for Business?
So, if you think your blog is successful, you are more likely to treat it seriously, right? I was once watching a YouTube video, of I believe Ashley Brooke’s (love her!), and she was answering questions from her viewers. One viewer asked her how to become a successful YouTuber and her answer struck me and stuck with me ever since. It was, fake it ’til you make it. Confidence attracts people. How do you create confidence around your blog? Change your perception. Perceive your blog to be successful, and your attitude towards it will change.
If I woke up every morning thinking “great, I have to go work on my blog. What’s the point, no one looks at it anyway!”, my bad attitude would show through in my work, and most likely be off-putting to any reader that stopped by. But, if I woke up and thought, “I can’t wait to work on my blog! I love watching it grow and can’t wait for people to see and comment on my work!” my work will be my best, and appear confident to my readers. Even if no one will read my post or comment, just me thinking it’s a possibility is one step forward. You wouldn’t follow a blogger who “kind of” enjoyed her work or never thought she was good enough. You follow bloggers who perceive their blog to be successful, even if it doesn’t have the biggest following or the most views, because that type of blogger is confident and inspiring.
The same idea goes for turning your blog into a profitable business. Companies don’t search for bloggers who aren’t confident in their work to collaborate with. What would be the point in that? Every blogger has strengths and weaknesses, no matter how big or small their blog is. It’s all about finding your strengths, being confident in them, and letting that confidence over shadow your weaknesses. Sell yourself and your blog. Don’t shy away into your weaknesses.
I wake up every morning and call my blog my business. Poised Avenue is my brand, and it is extremely important to me. Is it making me hundreds of dollars a month? No, not yet. But I have confidence that one day it will, so I have no problem calling it my business. I have no problem telling people I blog when they ask what I do (along with telling them of my other jobs). I have no problem creating business cards for my blog and I never feel guilty for the amount of time I put into my blog, even if I don’t get a lot in return, at least not yet. I have confidence that one day I will have that major return, and I want that confidence to show in my work.
I recommend sitting down and deciphering your strengths from your weaknesses. Write them down, face them. Once you can do that, you have physical proof of your strengths, use them as fuel for your confidence and inspiration. Face your weaknesses, line them up and work on them every day. You are in control of the fate of your blog! You are the boss, babe. Get out their and get that positive perception going!
A few of my Favorite TED Talks on the Power of Perception of Reality
Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
In this talk, Jesse speaks about using your own perspective, strategy, and ability to execute to find YOUR version of success. The Theory of Success insinuates that everyone finds what works best for them. This ideology is represented by a sense of uniqueness and individuality. It is premised on the fact that you are not 1 of 7 billion – you are 1 of 1.