The Avenue Articles

A collection of articles written by founder, Amanda, her team, or industry contributors. Take a peek behind the branding curtain or get to know Amanda in her personal journal series.


Poised Avenue Design Studio | Brand Design | Gracie Chambers on The Importance of Marketing
Open Post

Gracie Chambers on the Importance of Branding Before Marketing


Gracie Chambers on her entrepreneurial career, why she loves marketing, and why branding before marketing is a must for success.

Poised Avenue | Brand Design | Amanda Strong

Taking a look back at my first year in business and all of the accomplishments and struggles that came with it.

Poised Avenue Design Studio | Why I Switched from Mailchimp to Flodesk

Good email marketing is so important to businesses growth! That’s why I’m sharing everything you need to know about Flodesk vs Mailchimp for business.

Poised Avenue Design Studio | What I Include in my Brand Strategy

A brand identity is rooted in strategy. A strategy that acts as the foundation of everything you and your team do within your business. It’s arguably the most important part of the entire process (and my favorite part, too).

I’ve rounded up your most common questions about brand design and answered them here! Need to know when you’re ready to hire a brand designer? What to have prepared before hiring a designer? Or, why brand strategy is important to design? Read my answers to these question and more here!

Brand identity is more than just aesthetics. Although design is a huge part of branding, understanding the strategy (or the why) behind each brand design is what makes it successful. That’s where a professional brand designer comes in.


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