Gracie Chambers on her entrepreneurial career, why she loves marketing, and why branding before marketing is a must for success.
A brand identity is rooted in strategy. A strategy that acts as the foundation of everything you and your team do within your business. It’s arguably the most important part of the entire process (and my favorite part, too).
I’ve rounded up your most common questions about brand design and answered them here! Need to know when you’re ready to hire a brand designer? What to have prepared before hiring a designer? Or, why brand strategy is important to design? Read my answers to these question and more here!
Brand identity is more than just aesthetics. Although design is a huge part of branding, understanding the strategy (or the why) behind each brand design is what makes it successful. That’s where a professional brand designer comes in.