Brittany came to us in need of a brand identity that better represented her spa's clientele and personality. She wanted something feminine and sophisticated yet optimistic and welcoming. Her former logo was dark, outdated, and didn't represent her brand's core values or the quality of her services.
Our goal for Brittany's project was to create a brand identity that gave her current and potential clients an immediate feel for the quality services and products she provides. We creates a wordmark logo featuring a modified, custom font and hand drawn ampersand. Her color palette features pinks that personify "blush", balanced with sophisticated hues of blue.