Elle Rose Boutique

DELIVERABLES

Brand strategy
Primary logo
Secondary logo

Type Suite
Color palette
Brand guidelines

Logo mark
Brand icons

Ashley came to us wanting a brand identity that better represented her boutique's core values. She felt as if her current branding fell flat and wanted brand visuals that created a beautiful shopping experience for her customers. She wanted her brand to feel familiar, warm, welcoming, and sincere while also being memorable.

THE CHALLENGE

Our goal for Elle Rose Boutique was to bring their shopping experience to the next level with beautiful brand assets. We created a feminine brand identity that feels high end while remaining approachable. We decided on a color palette that felt nostalgic, like the warm evenings of late-summer, and accents of handwritten elements to create a personable, familiar touch.

THE SOLUTION

IN HER WORDS

“I'm squealing! This is everything I dreamed of. Not trying to be dramatic, but I may have teared up slightly."

- ASHLEY DELAROSA, FOUNDER, ELLE ROSE BOUTIQUE

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Quality branding for quality businesses.