Ashley came to us wanting a brand identity that better represented her boutique's core values. She felt as if her current branding fell flat and wanted brand visuals that created a beautiful shopping experience for her customers. She wanted her brand to feel familiar, warm, welcoming, and sincere while also being memorable.

Location: Bellingham, WA
Launched: September 2021

CLIENT DETAILS

Brand Strategy
Brand Design

CLIENT CHALLENGE

PROJECT SCOPE

A boutique rooted in faith offering one-of-a-kind fashion to women.

NOSTALGIC / FEMININE / MODEST

Our goal for Elle Rose Boutique was to bring their shopping experience to the next level with beautiful brand assets. We created a feminine brand identity that feels high end while remaining approachable. We decided on a color palette that felt nostalgic, like the warm evenings of late-summer, and accents of handwritten elements to create a personable, familiar touch.

OUR SOLUTION

DESIGN ON PURPOSE

Elle Rose Boutique's logo suite features a feminine, sophisticated, and classic serif typeface that has been balanced by a modern sans serif. It has been slightly manipulated to evenly stack Elle over Rose, seen in the secondary logo, by elongating the Es and Ls. The logo was designed with application in mind and has lockups for both horizontal spaces (such as clothing tags or website headers) and vertical spaces (such as hang tags). The stroke of the curved rectangle surrounding the tertiary logo matches exactly the stroke weight of the thinnest point of the featured typefaces to maintain the integrity and balance of the overall logo. 

DESIGN ON PURPOSE

IN HER WORDS

“I'm squealing! This is everything I dreamed of. Not trying to be dramatic, but I may have teared up slightly."

- ASHLEY DELAROSA, FOUNDER, ELLE ROSE BOUTIQUE