Located in Coachella Valley, CA
Launched in August of 2022
Create a brand identity that accurately represents the work effort of the realty group's founder while also representing the community in which the realty group serves.
THE brief
A realty group serving the Coachella Valley in Southern California.
CLASSY | LUXURIOUS | MODERN | CLEAN
Lupe Valdivia's new brand assets help portray the professional and luxurious experience she offers her own clients. Because she felt that her old brand assets poorly reflected the way she conducted business by being badly designed and pixelated, she felt unaligned and uninspired by them. I created a new brand identity suite for her that felt aligned to both her personal preferences as well as the preferences of her clients. They are inspiring, lively, and elaborate in a way that supports her realty group.
THE CREATIVE SOLUTION
DESIGN ON PURPOSE
Through custom type manipulation, I better matched the two fonts used in her primary logo. This was done to create fluidity and balance between the fonts. For example, the center monogram uses both a serif and script brand font. However, I disconnected the point of the V (serif) to better resemble the negative spaces in the script font. I also used the curves of the L (script) to redraw both As in the logo. The P was also redrawn to better match the curve of the D.
In its entirety, the logo suite includes a horizontal, vertically stacked, and brand mark so that the brand can maintain its integrity and presence in all uses and medias.
DESIGN ON PURPOSE
