OUR HISTORY

2013

Graduated high school eager for college with advanced placement art credits. Started working for my dad in print production. Gained experience in large format printing, vinyl, and signage for both small and large brands. 

2016

Launched Poised Avenue as a blog. Built my first site through Wordpress.org and began to monetize it.

2019

Graduated from college and decided to go in a different direction from my degree in Speech Pathology. 

2018

Got promoted by my dad to help him launch a new online retail store, Trail Industries. Built my first e-commerce site through Wordpress. 

2020

Rebranded Poised Avenue as a brand design studio. Began studying brand strategy and brand identity design. Fell in love! It felt natural and I knew it's what I was meant to do. Landed two contract brand designer roles at two separate studios and began taking on my own clients.

2021

Got married and gave birth to our daughter, Paisley. Planned to balance mom-life with studio work while still working for my dad on Trail Industries. Had to re-evaluate and jumped into running my studio from home full time! 

AND OUR STORY IS STILL BEING TOLD