Located in Walnut Creek, CA
Launched in February of 2023
Services rendered: Two-Week Brand Intensive
Craft a custom brand identity that better reflects the quality offerings Steady Parents provides, so that the founder, Larissa, can show up authentically and with more confidence.
THE brief
A supportive resource for the overwhelmed or overstimulated parent.
PRACTICAL | CONFIDENT | CLEAR | RELIABLE
Steady Parents offers a unique perspective on confident, stress-free, and energized parenting through results-driven, brain-centered techniques. We worked together to establish the brand's mission, ideal audience, brand archetype, and brand personality. We then crafted a custom visual identity that accurately represents our findings, to help tell the brand's story at first glance as well as at every brand touchpoint.
THE CREATIVE SOLUTION
DESIGN ON PURPOSE
By interlocking the words Steady and Parents in the brand's secondary logo (shown right), we were able to visually represent the way the Steady Parents brand supports and steadies its clients through the services it provides. The logo mark (also shown right) was designed with today's parent in mind, and kept modern and simplistic to remain versatile. Because the mark is neither female- nor male-dominant, it represents all parents and their respective children. The color palette for the Steady Parents brand consists mainly of blues and greens, but the cool hues were strategically designed to remain approachable with warm undertones. Orange and yellow were added to the palette to help balance the blues and greens, while also adding an accent of vibrancy and life to the palette to represent the optimistic outlook on parenthood that Steady Parents helps its clients find.
DESIGN ON PURPOSE
