Trajectory Career

DELIVERABLES

Brand strategy
Primary logo
Secondary logo

Type Suite
Color palette
Brand guidelines

Logo mark
Brand icons

Barrett came to us wanting a new brand identity that helped her feel more professional. She was hoping to gain more clarity in her business through a brand strategy and visuals that matched. She felt as if her current branding lacked connection and wanted something that instead helped to attract her ideal audience, increase sales, and help bring in referrals.

THE CHALLENGE

Our goal for Barrett's project was to design a brand identity that helped to create trust in her ideal audience. Through a modern, straightforward logo suite, friendly accents, and warm and inviting colors, we created a brand identity that feels approachable, confident, and memorable. 

THE SOLUTION

IN HER WORDS

“My new logo makes my website look so much more professional. I feel more confident talking to clients with my new look."

- Barrett ward, founder, trajectory career

INQUIRE here

Quality branding for quality businesses.