Barrett came to us wanting a new brand identity that helped her feel more professional. She was hoping to gain more clarity in her business through a brand strategy and visuals that matched. She felt as if her current branding lacked connection and wanted something that instead helped to attract her ideal audience, increase sales, and help bring in referrals.
Our goal for Barrett's project was to design a brand identity that helped to create trust in her ideal audience. Through a modern, straightforward logo suite, friendly accents, and warm and inviting colors, we created a brand identity that feels approachable, confident, and memorable.