ABOUT THE DESIGNER
Design for Modern Families
A design partner for brands dedicated to enhancing families' lives through exceptional products, services, and aesthetics.
The studio harnesses strategic creativity and disciplined design restraint in every project, creating brands that not only endure but also cultivate lasting consumer loyalty and relevance.
Amanda believes in design that not only looks good, but is functional and purpose-driven too. This drives her keen sense of visual language, color use, and typography choices.
UTILITY
Curiosity sparks all creativity, and Amanda finds that being curious in all aspects of life is what keeps her design sense sharp and current.
CURIOSITY
Amanda believes that design is a powerful tool in garnering human connection, and it is her goal to craft work people can feel personally connected to.
HUMAN CONNECTION
Poised Avenue proudly embodies its tagline "The Design Studio Next Door™," reflecting a philosophy that marries sophistication with approachability. With an effortless design aesthetic, the studio creates work that balances elegance and charm, resulting in brands and products that are visually appealing and reliably authentic—never over-the-top or kitschy. This tagline emphasizes that exceptional design doesn't have to come from large, impersonal agencies; instead, Poised Avenue serves as a friendly, accessible resource dedicated to its clients' success and well-being.
The Studio's Ethos
Amanda first fell in love with design as a little girl. As the daughter and granddaughter of artists, her interest in the creative fields were fostered from a very young age. In high school, she worked for her dad in graphic design, digital marketing, and print at their family-run office. After college, she worked as a contract brand designer for two boutique studios before deciding to start her own brand design studio in 2020. Her interest in the family market piqued after she became a mother herself in 2021. Her passion lies in crafting brands that make everyday moments — especially in regards to family life — feel a tiny bit more special. She values strong brand positioning, thoughtful brand visuals, and modern brand philosophies and believes in the power of harnessing those things to up-level consumer experiences. In 2024, she became a published children’s book author and artist for Minted.
AMANDA'S DESIGN BACKGROUND
Amanda is a California native working as a graphic designer in the Temecula Valley area. She brings the spirit of the West Coast to all of her projects. Her design style can be described as "elevated contemporary" with a mix of both modern minimalism and refined detail. She has a keen sense of visual balance, disciplined constraint, and color and typography usage. It's her personal design philosophy that every creative decision should be a strategic one, and she ensures each design decision she makes and project she works on is balanced in both artistic style and creative strategy.
Meet The Designer
