When crafting a brand, it is important to represent the company’s core values while also visually communicating to its ideal audience. It is a practice of looking both inward and outward. To effectively communicate to a specific audience, we must understand them — what they value and what drives them to purchase. When you work with […]

According to a study performed by the University of Loyola, Maryland, “color increases brand recognition by up to 80 percent.” Take a moment to think of some notable brands. Tiffany & Co. and their Tiffany blue, for example. Tiffany & Co. has a simple typographic logo, but it’s their brand color that makes them instantly […]

Branding is a bit of a buzzword in today’s world, isn’t it? But what really is branding? Hop on Instagram and you’ll hear digital gurus describe branding as “being authentically you”. “Just be authentic to you and your tribe will follow!”, they say. But when we look at branding and marketing through a business owner’s […]

When starting a business, we often want to DIY various tasks. We get it — expenses can sometimes get overwhelming as an entrepreneur. While we at Poised Avenue believe investing in brand identity is something that will always bring you a return on your investment, if you aren’t ready to invest just yet and would […]