Up until 2016, I dreamt of having a blog to share my favorite outfits, recipes, and things to do. At the start of 2016, I made the dream a reality and launched poisedavenue.com — but it was nothing like it is today. Fun fact: the image above is actually from my blogging days! I think my […]

As an entrepreneur, you know the dreading feeling of slow seasons. When money is tight, your inbox is only crickets, and you’re wondering if you should prepare to close up shop for good (okay maybe a tad dramatic, but I know you know what I mean). Slow seasons suck. There is no cherry coating it. […]

It was 2007 when Kit Kat saw a plummet in their sales. Then, their marketing director thought to pair the candy with coffee in their advertising. The pair not only fit their already existing “eat a Kit Kat on your break” idea perfectly, but it also acted as a trigger. This ad campaign literally triggered their audience to think of a […]

Brand design goes much farther than a logo and as a Poised Avenue reader, you know this. But how important is large format graphics when branding a brick and mortar? Taylor of Elebrand-LFG gives us some insight.