A brand identity is rooted in strategy. A strategy that acts as the foundation of everything you and your team do within your business. It’s arguably the most important part of the entire process (and my favorite part, too).

I’ve rounded up your most common questions about brand design and answered them here! Need to know when you’re ready to hire a brand designer? What to have prepared before hiring a designer? Or, why brand strategy is important to design? Read my answers to these question and more here!

Brand identity is more than just aesthetics. Although design is a huge part of branding, understanding the strategy (or the why) behind each brand design is what makes it successful. That’s where a professional brand designer comes in.

As business owners, we all have them right? They’re crucial to a successful workflow and although each may hold a different amount of importance within your business, they are all necessary for getting the job done most efficiently or conveniently. And we all can agree that’s important, correct? If you aren’t nodding your head at the computer screen… you should be.