The most important aspect in selling is relatability, so you can see how choosing colors that make a brand feel approachable and trustworthy is one of the most important aspects of branding. Choosing the colors of a brand involves more than picking out a handful of your favorite colors. Actually, colors play an important role […]

Fragrance. One word that can mean so many different things. But what is the one thing all artificial fragrance has in common? It’s probably detrimental to your health. As women, we use more product day to day than anyone else in our household. Fragrance is in almost every item. From your shampoo to the candles […]