Hi again! I wrote my last post (my 17 week update) late into my 17th week, so here we are already at 18 weeks!! Not much has changed. I’ve been busy with work and wedding planning and honestly, have felt overwhelmed with it all most days. I’ve reminded myself it’s okay to take a step […]
It was 2007 when Kit Kat saw a plummet in their sales. Then, their marketing director thought to pair the candy with coffee in their advertising. The pair not only fit their already existing “eat a Kit Kat on your break” idea perfectly, but it also acted as a trigger. This ad campaign literally triggered their audience to think of a […]