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Poised Avenue Design Studio | Behind the Brand with Pura | Pura Brand and Marketing Strategy

You’ve heard of Pura, right? If not, you may be living under a rock. Pura is the latest brand to make its way through raving posts on social media and for good reason: they’re the first fragrance brand to offer clean, diffusible scents (some of their own and some by beloved brands like Capri Blue […]

October 25, 2022

Poised Avenue Design Studio | The Power of Brand Design | Make More Sales by Understanding Consumer Behavior

Branding has the power to persuade, specifically women, who make about 80% of all consumer purchases.

September 1, 2022

Balance in motherhood doesn’t exist. Instead, I strive to create harmony between my roles as a business owner and mama.

August 24, 2022

Poised Avenue Design Studio | Brand Design | The Truth About Motherhood and Entrepreneurship
Behind the Brand: Crumbl Cookies | The Crumbl Cookie Brand | Crumbl's First Store

Crumbl Cookies is one of the most recognized cookie brands in the US. How did they get that way? Read our interview to find out.

July 1, 2022

Amanda DeWoody | Poised Avenue Design Studio

In January of 2020, Grant and I met for the first time after “matching” on Bumble. I think we’d both agree that our first date was kind of… awkward. Through shy conversation and nervous laughter, we slowly warmed up to each other. But even before ever meeting Grant in person, I knew one day he […]

June 5, 2022

Poised Avenue Design Studio | 6 Logos with Hidden Elements and Meaning

So much intention goes into logo design. Have you ever spotted the intention behind these well-known logos?

May 12, 2022

Branding insights, industry trends, and personal notes direct to your inbox.

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