Branding is a bit of a buzzword in today’s world, isn’t it? But what really is branding? Hop on Instagram and you’ll hear digital gurus describe branding as “being authentically you”. “Just be authentic to you and your tribe will follow!”, they say. But when we look at branding and marketing through a business owner’s […]

When starting a business, we often want to DIY various tasks. We get it — expenses can sometimes get overwhelming as an entrepreneur. While we at Poised Avenue believe investing in brand identity is something that will always bring you a return on your investment, if you aren’t ready to invest just yet and would […]

It can be hard to decide what to DIY and what to outsource when growing a business. You may find yourself weighing the benefits and thinking about what the return on investment will be. One of the first things I suggest outsourcing is your brand identity. Why? Because if you can’t articulate who you are, […]

Does balance even exist? It seems to be a hot topic in the mommy world… but I think it can! Of course, balance looks different for everyone and it can even look different from day to day. But balance can exist. Here are my top five tips for keeping the balance as a mom and […]