Design tools have become vastly available to anyone interested in picking up design as a hobby. Browse Pinterest for just a few minutes, and you’re guaranteed to scroll past a color palette or two. Maybe you’re someone who has put together a color palette of your own. But, how well do those color palettes measure […]
September 28, 2023
If you’ve shopped around different brand design studios, you probably noticed how many of them offer brand strategy as part of their services. But, often times what they’re offering isn’t brand strategy at all. In my experience, the brand strategy often offered by freelance or small-scale design studios is more creative direction and brand guidance […]
June 14, 2023
Brand photos are crucial to a brand identity, and last Sunday I went down to San Diego to update mine. Here’s how it went: Taking new brand photos had been on my mind for months prior to Sunday’s shoot. Not only had it been a year since I took my last photos, but those photos […]
March 7, 2023
Running a business comes with a lot of responsibility and at the top of every business owner’s list is their client experience. Not only is a positive client experience crucial to the efficiency of your business, it’s also crucial to the way your clients perceive you and your services, which is so important in maintaining repeat customers and strong referrals. HoneyBook is great for service providers who need to book calls with clients or potential clients, send customized or templated proposals, send contracts, and have invoices paid up front or on upcoming project dates/stages.
March 2, 2023
With a year and a half of motherhood under my belt, I share the top four lessons motherhood has taught me about running a design studio.
February 17, 2023
It’s 8 pm on a Tuesday and I’m sipping peppermint hot cocoa, watching Elf, and just finished decorating our tree. Christmas is my favorite holiday of the year. The music, memories made, shared traditions, yummy food, family time, and so much more make it incredibly special and nostalgic for me. One of my favorite traditions […]
