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The Avenue Articles

A collection of articles written by Amanda DeWoody, or the occasional guest writer. Find personal stories, industry tips, branding insight, and more.

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Poised Avenue Design Studio | 6 Logos with Hidden Elements and Meaning
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6 Well-Known Logos with Hidden Elements

Design

So much intention goes into logo design. Have you ever spotted the intention behind these well-known logos?

Color Theory in Brand Design | Poised Avenue Design Studio

According to a study performed by the University of Loyola, Maryland, “color increases brand recognition by up to 80 percent.” Take a moment to think of some notable brands. Tiffany & Co. and their Tiffany blue, for example. Tiffany & Co. has a simple typographic logo, but it’s their brand color that makes them instantly […]

What is branding? | Poised Avenue Design Studio

Branding is a bit of a buzzword in today’s world, isn’t it? But what really is branding? Hop on Instagram and you’ll hear digital gurus describe branding as “being authentically you”. “Just be authentic to you and your tribe will follow!”, they say. But when we look at branding and marketing through a business owner’s […]