The Avenue Articles

A collection of articles written by founder, Amanda, her team, or industry contributors. Take a peek behind the branding curtain or get to know Amanda in her personal journal series.

Welcome TO THE

Open Post

What is Branding and Why is it Important to the Growth of your Business?

Brand Design

Brand identity is more than just aesthetics. Although design is a huge part of branding, understanding the strategy (or the why) behind each brand design is what makes it successful. That’s where a professional brand designer comes in.

Hey friends! Long time no talk. I’m back here with some insight into what I’ve learned as a business owner. These type of posts are always my favorite to read because they’re both personal (don’t lie… we all like to be nosey) and educational. So, take notes if you want… and enjoy!

Well, the last time I let you in on life I was in front of my phone screen with tears in my eyes not really sure what to say but feeling heavy… like I needed to just say something. After all, I let you guys in on lots of things over on social media. The influx of responses from all of you filled my heart and let me know that being open was the right thing to do. And, I’ve never had the opportunity to properly thank you. So, thank you. From the bottom of my heart.

Finding hashtags that convert can be a daunting task. Use this hashtag research tool to find the best hashtags for your niche for higher engagement and farther reach on Instagram.

Fragrance. One word that can mean so many different things. But what is the one thing all artificial fragrance has in common? It’s probably detrimental to your health. As women, we use more product day to day than anyone else in our household. Fragrance is in almost every item. From your shampoo to the candles […]


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