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The Avenue Articles

A collection of articles written by Amanda DeWoody, or the occasional guest writer. Find personal stories, industry tips, branding insight, and more.

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Poised Avenue Design Studio | Christmas Gift Ideas for Entrepreneurs
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Christmas Gift Ideas for Entrepreneurs


It’s 8 pm on a Tuesday and I’m sipping peppermint hot cocoa, watching Elf, and just finished decorating our tree. Christmas is my favorite holiday of the year. The music, memories made, shared traditions, yummy food, family time, and so much more make it incredibly special and nostalgic for me. One of my favorite traditions […]

Poised Avenue Design Studio | The Power of Brand Design | Make More Sales by Understanding Consumer Behavior

Branding has the power to persuade, specifically women, who make about 80% of all consumer purchases.

Poised Avenue Design Studio | Brand Design | The Truth About Motherhood and Entrepreneurship

Balance in motherhood doesn’t exist. Instead, I strive to create harmony between my roles as a business owner and mama.