The Avenue Articles

A collection of articles written by founder, Amanda, her team, or industry contributors. Take a peek behind the branding curtain or get to know Amanda in her personal journal series.


Poised Avenue Design Studio | 10 Ways to Survive the Slow Seasons in Business
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10 Ways to Survive the Slow Seasons in Business


As an entrepreneur, you know the dreading feeling of slow seasons. When money is tight, your inbox is only crickets, and you’re wondering if you should prepare to close up shop for good (okay maybe a tad dramatic, but I know you know what I mean). Slow seasons suck. There is no cherry coating it. […]

Poised Avenue | Brand Design | Amanda Strong

Brand design goes much farther than a logo and as a Poised Avenue reader, you know this. But how important is large format graphics when branding a brick and mortar? Taylor of Elebrand-LFG gives us some insight.

Poised Avenue Design Studio | Brand Design | Gracie Chambers on The Importance of Marketing

Gracie Chambers on her entrepreneurial career, why she loves marketing, and why branding before marketing is a must for success.

Poised Avenue Design Studio | Why I Switched from Mailchimp to Flodesk

Good email marketing is so important to businesses growth! That’s why I’m sharing everything you need to know about Flodesk vs Mailchimp for business.

Poised Avenue Design Studio | Quarterly Analysis Workbook

Ever wonder what to include in a quarterly analysis or what other business owner’s analysis process looks like? Download my analysis workbook now and use it as your own!

Poised Avenue Design Studio | What I Include in my Brand Strategy

A brand identity is rooted in strategy. A strategy that acts as the foundation of everything you and your team do within your business. It’s arguably the most important part of the entire process (and my favorite part, too).


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