The Avenue Articles

A collection of articles written by founder, Amanda, her team, or industry contributors. Take a peek behind the branding curtain or get to know Amanda in her personal journal series.

Welcome TO THE

Poised Avenue | Brand Design | Amanda Strong
Open Post

The Importance of Branding when Investing in Large Format Graphics

Brand Design

Brand design goes much farther than a logo and as a Poised Avenue reader, you know this. But how important is large format graphics when branding a brick and mortar? Taylor of Elebrand-LFG gives us some insight.

Poised Avenue | Brand Design | Hannah Nieves on The Importance of PR

Hannah Nieves of Hannah Nieves Consulting talks with me about the importance of PR and marketing in building a brand and leveraging your position within your niche.

Poised Avenue | Brand Design | Amanda Strong

Taking a look back at my first year in business and all of the accomplishments and struggles that came with it.

My 25th year has been such a great one! Here’s a quick recap on what each month had in store for me. Now, on to 26 and so excited for what’s to come!

A brand identity is rooted in strategy. A strategy that acts as the foundation of everything you and your team do within your business. It’s arguably the most important part of the entire process (and my favorite part, too).

I absolutely love pumpkin and squash anything… dessert or not. But one of my favorite treats are these pumpkin muffins. They are so yummy. Fresh out of the oven (or microwaved the next day), they are gooey with cream cheese filling and crunchy with candied pepitas. The pumpkin flavor comes through in the most fall-tastic (????) way. Ah… I need to make a batch asap.


For more of our current work, behind-the-scenes, and more, join us on Instagram

follow along