It was 2007 when Kit Kat saw a plummet in their sales. Then, their marketing director thought to pair the candy with coffee in their advertising. The pair not only fit their already existing “eat a Kit Kat on your break” idea perfectly, but it also acted as a trigger. This ad campaign literally triggered their audience to think of a […]
Gracie Chambers on her entrepreneurial career, why she loves marketing, and why branding before marketing is a must for success.
Hannah Nieves of Hannah Nieves Consulting talks with me about the importance of PR and marketing in building a brand and leveraging your position within your niche.
I’ve rounded up your most common questions about brand design and answered them here! Need to know when you’re ready to hire a brand designer? What to have prepared before hiring a designer? Or, why brand strategy is important to design? Read my answers to these question and more here!