So much intention goes into logo design. Have you ever spotted the intention behind these well-known logos?
When crafting a brand, it is important to represent the company’s core values while also visually communicating to its ideal audience. It is a practice of looking both inward and outward. To effectively communicate to a specific audience, we must understand them — what they value and what drives them to purchase. When you work with […]
According to a study performed by the University of Loyola, Maryland, “color increases brand recognition by up to 80 percent.” Take a moment to think of some notable brands. Tiffany & Co. and their Tiffany blue, for example. Tiffany & Co. has a simple typographic logo, but it’s their brand color that makes them instantly […]
