© 2020 - 2024 Poised Avenue Design Studio


A collection of creative writing and brand advice.


6 Steps to Start a Legit Brand Identity | 6 Actionable Steps to Build a Brand by Amanda DeWoody of Temecula Valley's Brand Design Studio, Poised Avenue

Want to start a brand but not sure where to start? Here are six jumping-off points to help guide you in the right direction. These are actionable steps you can take right now to set your brand up for success. Six Actionable Steps You Can Take to Build a Brand p.s. You can start on […]

January 16, 2024

Three things your color palette needs to consider. The science of a professional brand's color palette by Poised Avenue Design Studio.

Design tools have become vastly available to anyone interested in picking up design as a hobby. Browse Pinterest for just a few minutes, and you’re guaranteed to scroll past a color palette or two. Maybe you’re someone who has put together a color palette of your own. But, how well do those color palettes measure […]

September 28, 2023

If you’ve shopped around different brand design studios, you probably noticed how many of them offer brand strategy as part of their services. But, often times what they’re offering isn’t brand strategy at all. In my experience, the brand strategy often offered by freelance or small-scale design studios is more creative direction and brand guidance […]

June 14, 2023

Poised Avenue Design Studio | Branding Education | What is brand strategy?
Poised Avenue Design Studio | San Diego Brand Photoshoot | Brand Designer

Brand photos are crucial to a brand identity, and last Sunday I went down to San Diego to update mine. Here’s how it went: Taking new brand photos had been on my mind for months prior to Sunday’s shoot. Not only had it been a year since I took my last photos, but those photos […]

March 7, 2023

Branding insights and industry trends direct to your inbox.